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Key Takeaways from the Women in Retail Summit

More than 150 women in leadership roles at some of the country’s largest retailers spent two days in Miami Beach telling personal success stories, sharing career advice and discussing the most...

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Ad Tech and Marketing Tech: Together At Last

I am excited to share some great news – MyBuys and Magnetic have signed a definitive agreement to merge our companies, and going forward we will operate under Magnetic’s name. Magnetic brings a...

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A Deeper Look at Intent Data

Findings from a commissioned study conducted by Forrester Consulting At MyBuys and  Magnetic, we run on intent. That’s why we commissioned Forrester to conduct a study about the value of intent for...

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Be on Time for School

Data and Timing Are Everything Although summer vacation is just starting, shopping and planning for the next school year have already begun. Back-to-school (BTS) and college shopping is the second...

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Back-to-School Marketing: Consumers Are People, Not Seasons

Meaningful advertising is less about big data, and more about the right data. When marketers use the right combination of data, they get the best perspective of their consumers, and understand how to...

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Beyond the Moment of Truth

Customer Activation Makes Way for Attribution Proctor & Gamble coined the term “the first moment of truth” to describe the customer decision-making process in-store. Shortly after, Google declared...

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Her Name Is Sam, Not Back-to-School Mom

It’s official: the early bird back-to-school shoppers have left the nest. We shouldn’t be surprised – the back-to-school shopping season starts earlier and earlier every year. And while nearly 30% of...

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Lessons of Data & Creativity from House of Cards

In a controversial episode of House of Cards, the main character, Francis, strangles a dog. At this point, many viewers turned off the TV, comforted their golden retriever, and said, “That’s it! I’m...

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Using Intent Data To Find Shoppers

Marketers are using data to map their customer journeys, improve targeting tactics and capture buyers. But what’s the best way to reach people with the right message, and with the most impact? We think...

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Follow the Money to Weed Out Bots

Viewability is still a major concern for marketers. According to recent findings from the MRC, there are still major discrepancies between vendors measuring for viewability – even more than in years...

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